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Off Peak 009 - Briana Cheng

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For this edition of Off Peak, we invited Briana Cheng, A&R for legendary record label 4AD and creator and head of b4, her own 4AD imprint.

In order to look forward, you have to look back. For this edition of Off Peak, we invited Briana Cheng, A&R for legendary record label 4AD and creator and head of b4, her own 4AD imprint. The playlist she turned in—packed with ultra-classic Y2K hits, soulful cuts from rising artists, and bleeding-edge electronic gems—gives some insight into why she’s so good at what she does, as well as a glimpse of the next permutation of the zeitgeist. We chatted with her about charting the course of a day through music, the meaning (or non-meaning) of genre in music today, and her plans for b4.

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